Members Profile

Name: Yvette Adams
Business Name: The Creative Collective
Address: 4 Grenfell Court, Kuluin, QLD
Post Code: 4558
Phone: 07 5451 1315
Mobile: 0405 022 977
Email: info@thecreativecollective.com.au
Web Address: www.TheCreativeCollective.com.au

SELF
Q. Tell us something about you – your philosophy, your lifestyle, your ethics, your hobbies etc
A. A true Mumpreneur in every sense, I am the owner/director of The Creative Collective  and co-founder of www.YummieMummie.com.au.

Born on the fortunate cusp of Generation X & Y I have switched between the pr/marketing and media industries in New Zealand, the UK and Australia. I am a self-published author, international freelance writer, speaker, and am an accomplished marketing consultant. I am the mother of 2 kids.

BUSINESS DETAILS
Q. Do you work from home?
A. Yes I have a 2 storey house with upstairs devoted to living and downstairs devoted to our office from where our six staff operate. We have a fully self contained kitchen and bathroom so it's perfect and there's lots of perks of working from home like leftovers in the fridge, sharing baking with my staff and more!

Q. What is it that your business does?
A. The Creative Collective is an award winning creative services agency servicing clients locally, interstate and internationally. We offer the full suite of creative services including PR, marketing, website design and development, search engine marketing, search engine optimisation, graphic design, photography, events + more! Collective experience + collective talent = complete convenience to you! For some clients we will complete a branding process - perhaps coming up with a suitable name for their company, product, service or event and then creating the associated 'look'. For others we will become like an outsourced marketing manager literally fulfilling all of their online and offline marketing requirements.

More recently, we have focused in developing education/training programs.
As part of the AusIndustry Small Business Online program, we currently work with 100 small
business owners across the Whitsundays, Bundaberg and Sunshine Coast to deliver six
month programs featuring live events, e-lessons, webinars and computer labs on topics
aimed at educating and supporting these small businesses in the use of cutting edge
internet, email, marketing and communications strategies.

We were also awarded an 18-month contract with DEEDI (State Government) to
develop and deliver a series of 25 webinars on business topics to business owners across
Queensland.

Q. What makes your business unique?
A. 1. Award winning – The Creative Collective are an award winning company having won the Queensland Small Business Champions Specialised Small Business in 2008 and it's director won the Queensland Small Business Champions Young Entrepreneur of the Year in 2007. We have been selected for numerous other local, regional and national business awards.

2. Technologically savvy - We have entered the technological business age ahead of the pack, and intend to stay there. We are great at assisting our clients to 'go online'.

3. Depth and diversity of knowledge - Our team of creative specialists have a huge depth and diversity of experience and knowledge. Our director has 7 years global experience, and many of us have worked with big brands right through to new and emerging brands.

4. Collective thinking - we work on the premise that two heads are better than one. We are as the name suggests, a joint effort – the coming together of the ‘collective talent’ who are keen and eager to please.

5. To market, to market - we don’t just create, we can also assist you with marketing your product, service, event etc whatever your budget.

6. Innovative - We are committed to working innovatively at all times whether that be coming up with an innovative concept for a client, or working smarter rather than harder amongst ourselves through the use of cutting edge technologies and excellent procedures and systems.

7. Fun – We think that ‘doing business’ together should be professional, but fun too.

8. Education - All technology is backed up by easy user-friendly manuals and lots of education opportunities. We empower the client to learn more so we can take them further.

MARKETING
Q. What is the most important Marketing/Networking tool/strategy your business has had success with?
A. We have success with so many - it is difficult to narrow this down to just one! We do prefer online strategies over offline and have had much success with e-marketing, search engine marketing and selling electronic products.

SUPPORT
Q. What is it you are looking for as a member of MCEI?
A. To become connected to other like-minded individuals and the ability to network online.

Q. What is it you can offer to MCEI members?
A. Information, support and advice on the types of systems and technology we use, speaking on specialist topics + more!

Q. How do you envisage demonstrating your support and loyalty to the association of MCEI?
A. Encouraging others to join it if I find it useful.