The WOW
Factor!
MCEI provides many activities with a WOW Factor being experienced by participants.
So just what is the WOW Factor? It is the element that makes participants feel as
though they have received more than they expected; something exclusive; something ‘outside the box’ – it is
special; it is exceptional; it is unique – it is the WOW Factor!
It is through Events that MCEI is mainly able to provide the WOW Factor for members and guests.
1. Speakers are exceptional and provide a real WOW Factor; they have included such
people as:-
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Naomi Simson Featured on the Secret Millionaire TV Series 2009;
number 10 on the BRW Fastest Growing Startup Business list.
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Andrew Darbyshire Multi millionaire who donates much of his
personal wealth to charities.
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Rodney Hogg Former fast bowler for the Australian Test Cricket
Team.
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Adam Elliot Academy Award Winner.
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Kimina Lyall Correspondent, author and survivor of the 2004
Tsunami.
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Sharon Pearson
Winner of Telstra Business Award.
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John Kirkhope Founder of Diana Ferrari Shoes label.
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Sandy Forster Attraction Marketing author; her book went to number
5 on Amazon.
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2. Door Prizes provide an unexpected WOW factor and include such items as:-
Televisions; Coffee making machines; DVD Recorders; Digital Cameras; Camcorders; Blue Tooth car kits; GPS units
etc.
3. Entertainment also creates a real WOW Factor:-
4. Events - there are three types of regular Events that are held (a different type each month)
throughout the year plus the MCEI Marketing Awards presentation. All make for an exceptional WOW Factor:-
a). Connect Events These events frequently have entertainment as well as great
presenters, and fantastic door prizes; but additionally they provide a wonderful opportunity to network with
businesses who are looking for new contacts. These can be cocktail events or dinners.
b) Gold Pass Events
These events are held as workshops and the numbers are restricted to a maximum of 20 to allow for more personal
support. They are free to Platinum and Gold Members of MCEI with a small entrée fee charged to other
attendees.
c) VIP Events
This is an exclusive event provided for VIP members of MCEI and their guests. They are held in a private dining
room of a club (e.g. RACV Club or Australian Club) and numbers are restricted to a maximum of 18. There is a
dinner speaker and some very targeted networking takes place in this exclusive environment.
d) Awards The Awards are a new addition to the MCEI WOW Factor. They provide winners
with huge, ongoing promotion via three websites and blogs (which are ranked on page one on Google) All entrants
receive written reports from the judges and a relevant logo (depending on their achievements) that they can use
on their promotional material. The ‘Australian Marketer of the Year’ also wins a trip overseas. In 2010 the
awards are being held in conjunction with the MCEI Asia Pacific Business Conference. The winner will be going on a 10 day tour
of Taiwan (with a guide to translate).

Shelly Green of ‘Green Eggs’ won a tip to Italy for two in 2008

Janet Beckers of ‘Wonderful Web Women’ won a trip for two to Club Med in Phuket in 2009
If you want to experience the MCEI WOW Factor join us at one of our events or become a member of MCEI and receive personal invitations for you and your guests to all
events.
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