Primary Production
Combined With Marketing
Makes For Successful Businesses

Primary production needs to keep up with the trends and attract and retain skilled labour by providing workers with access to training programs, so they can remain competitive and continue to thrive. We normally think of primary production businesses as those that are involved in growing livestock or crops, and are commonly referred to as Agri Businesses.

Our primary production businesses are operating in an increasingly competitive market and therefore they have to have a commitment to sustainability to ensure that they achieve a reasonable market share.

To improve the image of agriculture as a profitable and fulfilling career, managers must include marketing in the equation of running a primary production business. A primary production business may not be as lucrative as a fast-food restaurant, but they will pay wages and make a profit, as well as provide more nutritious food locally, employ people in the community, and put land to productive use.

Food production is more likely to be a victim of climate change than its cause. The primary production of food is entirely dependent on fossil fuels, which, when refined and burned, create greenhouse gases that are significant contributors to climate change. It is important therefore, for managers to research and source any technology that can help reduce this problem.

Advantages of the primary production of organic food is that, the health of the environment and ecosystems is of paramount importance to the grower. When it comes to organic meats and other animal-based food products, another of the advantages of organic food in primary production, is the more humane conditions under which animals are raised.

MCEI ‘Members Supporting Members’  

                                       Food Production                                Ecosystem Support

Shelley Green of Green Eggs MCEI Australian Marketer of the Year 2008

Robbie Shaw of Boutique Meats MCEI Winner of HBB and Regional categories 2008

Peter Hutchison of Smart Burn Winner of multiple Awards for his Smart Burn invention