Marketing and Promotion of Your Business
Can Produce Powerful Results
 Marketing and promotion of your business is far more than just
advertising or selling, and a great deal more than simply sales promotion. However, advertising can still play
a major role when you are marketing your business. Marketing and promotion is a core business function, along
with legal and financial roles.
Without the marketing and promotion of your business, no existing or prospective client would ever be aware of
your specific product or service and how it might fulfil their needs.
To maximise the return of the marketing and promotion of your business, ensure that you have detailed tracking
and reporting, and utilise analytical tools to provide precise measurements on what marketing campaigns are
performing, why they are performing, and the types of leads they attract.
Trade shows, direct mail, advertising, and promotions can all be tracked, analysed, and optimised so that the
best possible leads are delivered, when deciding on which marketing and promotion strategies ti implement
in your business. Always analyse existing customers for cross-selling and up-selling opportunities.
MCEI ‘Members Supporting Members’
Advertising
Legal
Louise Schultze
of iBidAM.com Pty Ltd
offers free advertising
to members on
a high ranking website |
Peter Moore of
Tolhurst Druce & Emmerson
offers a free half hour
phone consultation to members
|
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Finance Internet
Marketing Trade Shows
| 
