The RIGHT Way of Marketing and
Promoting Your Business
Most people mess this up big time!
Today, there are numerous marketing methods and promotion you can utilise. Sales results and studies show that
conventional marketing methods are steadily losing effectiveness. They are becoming less effective as new and
innovative ways to attract prospects, especially by small businesses, are being explored.
Social marketing and promotion methods are being used to promote all things in business, even though they were
initially set up for personal interaction e.g. Face Book and Twitter. Trying several types of marketing and
promotion strategies is usually the best way of eliminating marketing methods that fail, and determining
which marketing and promotion methods are successful.
While millions of dollars are spent on advertising, marketing and promotion methods are relatively less
expensive and can be more effective. Web marketing methods are detailed and meticulous, with the best interactive
ones being blogs, social networking sites, bookmarking sites, and niche-forums.
Direct marketing methods are capable of reaching many new clients in a specific target market. The use of
catalogues and party plan still has quite a good impact as a more personalised marketing and promotion method.
Traditional marketing methods are constantly being challenged and compared to the digital marketing and
promotion methods. Home based businesses are opting for digital rather than the offline marketing
methods such as newsletters, trade shows, brochures, flyers, advertising in newspapers, and passing
out audio CD’s about their product or business. This is probably due more to cost rather than anything
else.
Some of the most effective marketing methods are 'low-cost' or 'no-cost' options: networking, cultivating relationships, using the Web and e-mail etc. Old
marketing and promotion methods are failing because users will no longer accept ‘brute force’ advertising that
tries to win users over through sheer volume, using abrasive web-page banners, door knocking and phone calling.
One of the most effective ways of finding out which of your marketing and promotion methods are working is
simply to ask customers when they email or call.
MCEI ‘Members Supporting Members’
Direct
Marketing
Attraction Marketing
Internet Marketing
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