Members Profile
 Name: Louise Schultze
Business Name: iBidAM.com Pty Ltd.
Address: PO Box 116 Boronia VIC
Post Code: 3155
Phone: 1800 424 326
Mobile: 1300 424 326
Email: info@iBidAM.com
Web Address: www.iBidAM.com
SELF
Q. Tell us something about you – your philosophy, your lifestyle, your ethics, your hobbies etc
A. I’m a mother of a 6 year old hero. Winston Churchill said "The price of greatness is responsibility". I
believe the price of responsibility is greatness. It will only be in accepting responsibility fully that this
greatness will become leadership for the future. And my future starts with being responsible for myself and then my
future – my son.
BUSINESS DETAILS
Q. Do you work from home?
A. Yes I work from home as much as possible. I value a good work life balance and I think that if you are
able to work from home that workplaces should offer that. I think the days of the traditional 9-5 in the office are
going out the door in respect for quality of life.
Q. What is it that your business does?
A. iBidAM built an online platform for SME's to post what they need for advertising & marketing their
business, and our database of 10,000 suppliers in the advertising & marketing industry bid against each other
for the work. iBidAM is the first nationally operating advertising & marketing company in the world, to cater
completely for micro business through to SME's, by not only giving them access to a service to reduce their
advertising & marketing costs, but also by providing them with free advertising & marketing strategies
built specifically for them by a qualified consultant that is allocated directly to them.
Anyone who has a business SHOULD know about iBidAM.com, it's the Google and eBay wrapped into one for business!
Q. What makes your business unique?
A. We are most excited that 60% of the profits from iBidAM go to building refuge centres and programs for
underprivileged children all over Australia. Other ways iBidAM is standing out in the crowd…. Service providers
don't have to draw up endless quotes, just key in a figure, we don't allow non-Australian service providers to
tender for work, and clients get 1000's of suppliers tendering for their work in minutes. iBidAM guarantees to meet
or beat the clients budget, or our service is free. Clients who don't know what they want and are just fishing for
prices, use iBidAM's free service that calculates those prices for them.
MARKETING
Q. What is the most important Marketing/Networking tool/strategy your business has had success with?
A. Launching iBidAM successfully in the marketplace required over 80% capture of the Australian
advertising/marketing industry. We devised a campaign to call 12,000-14,000 advertising/marketing businesses,
securing their loyalty to iBidAM within 6months. iBidAM was quoted $100k for 50% (7,000) catch of the market.
Louise single-handedly negotiated to pay per/hour rather than pay per/registration. The campaign was highly
successful, 8,000 signed up in 31 days, with over 10,000 signed up in 3 months. Costing $40k, done in 3 months and
80% industry capture.
SUPPORT
Q. What would you like the Awards to do for your business?
A. iBidAM is very honoured and humbled to be nominated for this award. Everyone's passionate about
something, being rewarded for what truly brings you joy, seems somewhat overwhelming. Never imagining an award for
just being who we are (a big bunch of little things all coming together), I now understand that awards are not
'rewards', but celebrations of lives uncommon. Many people walk by, thinking 'what do I have to offer?’ Wanting
desperately to inspire, but feeling no one notices the person doing the little things. I hope those people would
see the recipient of this award, as a celebration of a life uncommon, as someone who simply made 'the little
things' count. This nomination taught us that you can be inspiring to someone without recognition, imagine what
could be inspired with it!
Q. What is it you can offer to MCEI members, beyond your normal product or service?
A. iBidAM would be happy to offer Free Advertising for 3 months to all MCEI members. This advertising
reaches over 10,000 businesses across Australia.
Q. How do you envisage demonstrating your support and loyalty to the association of MCEI?
A. By making our executive team and all involved with iBidAM available on request for any help, advice, or
services needed. By promoting future events and offers MCEI hold etc, by having continuously free advertising and
links on our site, encouraging others to take up membership, promoting it to our database of over 10,000 businesses
in the advertising and marketing industry and providing a MCEI’s own column on our blog. We already give so much to
those we believe in, MCEI is already part of the family for us.
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