Food Condiments Make the
Cultural Experience All the Richer as the Marketing and Promotion Messages Explain
There are many types of food available to us and not all of it is just for eating. Food condiments are wildly
popular, not only for eating but also for removing stains. Try including a teaspoon of pepper in the wash cycle to
keep bright colours looking their best. To get these messages across to the public will require some very
determined marketing and promotion messages.
Many feel that food condiments are necessary to enable us to enjoy eating. In fact, it has been said that
food condiments are a vital part of the 'eating experience'. They certainly make the different cultural foods
stand out and should be emphasised in all marketing and promotion material.
Cultural food, with the special food condiments specific to that region, is an important part of immigrants
settling into a new area; it is symbolic and immigrant women use it to help them integrate into the new society.
Barbecues are lit and cultural food is shared.
When they are not feeling well, cultural food is a comfort. In many schools students are allowed to showcase
traditional garments, music, and dance from their various backgrounds and cultural food including the special food
condiments, are served at lunchtime.
On occasions, multi cultural food, with the special food condiments, is provided to ensure that children
from all backgrounds encounter familiar tastes and that all children have the opportunity to taste unfamiliar
foods.
In Australia we have a wonderful variety of restaurants specialising in a diverse range of cultural foods.
It is exciting to see more and more small businesses starting up producing cultural food for a niche market,
to include such things as pickles, chutneys, mustards, jams, chocolate etc where the expertise of that culture
often comes from generations of handed down recipes. We are all the richer for the experience that their marketing
and promotion emphasise.
MCEI 'Members Supporting Members'
Food Condiment
Specialist
Sonali Peiris
of Miris Products
MCEI Awards Winner of
the Ethnic category 2008
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