The Secret of Finding a Good Speaker is to Find a Good Business Writer
It's a Powerful Way to Bring People to Your Events and Build a Successful Marketing and Promotion Strategy

Those writers who work for the commercial business magazines and newspapers are referred to as business writers. They are usually experts in the business area and write a lot of helpful information in articles, books and on websites. Business writers are also called copywriters and can be very helpful in developing your marketing and promotion plan.

Today, business writers are frequently responsible for writing blogs, web content, business letters and press releases, among other things. The ‘cheap revolution’ of the Internet allows anyone to become business writers and authors of ‘how to’ business books. These in turn become great marketing and promotion tools for the author.

Some say that business writers are ultimately corrupted by the net. Whether producing news releases, crafting an important keynote speech, penning a script for a video presentation or providing fresh content to a web site; business writers usually research via the web.

Business writers who are good authors are constantly asking, "am I really being helpful to my readership?” To help you write better, study and analyse what the really good authors are doing and how they are doing it. Good authors and business writers are original; bad authors copy. Anyone can write a book, but really good authors are rare.

MCEI 'Members Supporting Members’

Copywriting

Business Books

Greg Chapman of Empower Business Solutions

Barbara Gabogrecan of Money Marketing & Me

Brenda Thomson of Networking World

               Children’s Books         Motivational Books              Publishers

Robyn O’Connell of Silver Celebrants

Andrew Jobling of Twist Pty Ltd

Fred Gillen of Giltronic Australia Also produces the Nitty Gritty newsletter for individual members