A Great Way to Get Support for the Marketing and Promotion of Your Business is to Join a Business Membership Organisation

A business membership to associations that are specifically set up to support the business community e.g. Chambers of Commerce is ideal support for any person running a business. It is an excellent way to access training, professional development, networking opportunities and marketing and promotion opportunities.

Business membership is available for registered businesses, nonprofit organizations, government agencies, farmers etc and most constitute a sound investment for the entrepreneur. 

Anyone taking up a business membership to an organisation should have clear objectives as to why they wish to join and what their expectations are in turn. The organisation will also have specific objectives and expectations of the members.

What makes a good business membership is when the benefits to the members exceed the expectations of the members. This means that customer service is an all important part of the marketing and promotion equation.

You do not want a business membership simply for a number of pre set products or services, but rather you should be looking for an organisation that will specifically tailor support to suit your needs. For this to occur the organisation needs to have a good understanding of the sector that you represent and be prepared to get to know you.  But you must also be an active member, so that this relationship building can occur.

If you have members as part of your business, then you would be best advised to access a package of ideas, tips and resources to help you not only gain new members, but retain existing ones.

MCEI ‘Members Supporting Members’  

Membership Specialist

Kevin Cahalane of Sales & Service Momentum

Barbara Gabogrecan of Home Based Business Australia